€¢ One Unique Experience
Nosotros've all been there. You lot finally wake up from the dreaming phase of the travel planning journey and option on a destination to visit. At present the planning begins. We all have our get-to travel booking websites and apps, and they each present a lot of information, packages, and special offers convincing you to make a booking. Beyond merely rate, hotel shoppers consider plenty of other factors, such as amenities, activities, and nearby restaurants.
But these factors aren't always enough to capture the attention of a traveler long enough to secure a booking. Today'due south travelers expect more. They wait unique experiences every time they travel. Simply offering free breakfast or Wi-Fi has become expected. They're not anything travelers would share past discussion of oral cavity, or online, with their friends and followers.
As travelers go savvier and seek out new experiences, the hotel is in a great position to leverage their destination to offer something unique to their guests. Consider recreating one of the five experiences below to drive an increment in straight bookings.
1. GET Dorsum TO NATURE
Your hotel doesn't need to be located off the beaten path for guests to feel the peace and tranquility of the outdoors. Shangri-La Hotel, Vancouver is located in the heart of one of the nearly vibrant cities in the world, yet they offer guests the run a risk to escape it all. The West Coast Wilderness Adventure offer whisks guests away by floatplane from Vancouver to Whistler, where they tin can explore the village before embarking on a canoe tour. The adventure takes guests through rivers and lakes to relish the serenity of nature before heading back into the metropolis.
Hotels that want to give guests a sense of taste of the outdoors without flying them to a different location tin can offer alternative experiences in local parks or recreational areas. Offer guests access to complimentary bikes or give them a credit for bicycle rentals. Many cities offer bike sharing systems, such every bit Citi Bikes in New York, that let guests to hire a bike for the twenty-four hours or even but a few hours. Equip guests with a unique map (whether digital, in print, or both!) that takes them on a tour of your destination. This is an easy, fairly cheap manner to place your hotel at the centre of the best things to do and run across in your surface area.
2. RIDE THE WAVE
Oceanfront hotels have the chance to offer amazing beach experiences for their guests. The Gilded Iguana, a Costa Rica hotel designed for surfers, invites guests to hitting the waves with their full-service surfing school. Located just steps away from the region's near famous beach, the hotel has professional person surf instructors and surf equipment to provide guests with a seamless experience they don't have to worry about planning themselves.
Whatsoever hotel near an outdoor recreation expanse, like a embankment or a mount, can offer amazing experiences to their guests. Waterfront properties can create experiences effectually fishing, kayaking, snorkeling, and more. Mountain resorts can offering skiing, snowmobiling, or snowshoeing packages. Capitalizing on what experiences are unique to your destination is key to attracting guests. People don't travel to Aspen or Miami Embankment to stay inside their hotel room, after all!
3. COOK Upwardly SOMETHING SPECIAL
Food and travel go paw in paw. In Cabo San Lucas, The Resort at Pedregal offers globe-class dining at several, stunning restaurant concepts. They too invite guests to learn how to create the unique flavors of United mexican states by taking chef-led cooking classes that demonstrate how to set authentic dishes within their hacienda-mode kitchen.
Even if your hotel doesn't accept a restaurant, at that place are withal opportunities to offering guests unique ways to experience the local cuisine. Partner with a nearby restaurant that may offer classes or create a custom guide to the best restaurants in your destination. Provide transportation or ride sharing credits (similar Uber or Lyft) so your guests tin can fully savor the experience without having to worry about how to get there. Making discovery as piece of cake for the guest as possible is key when creating a memorable experience.
4. CREATE ART WITH THE LOCALS
A nifty way to connect with a new destination is through art. An fifty-fifty meliorate way to experience art is to create your own with the assist of local artists. At the Ayers Rock Resort, located in central Australia, guests have the selection to embark on many different experiences, including art workshops taught by local indigenous people. Attendees learn about ancient symbols and, under expert guidance, take a become at creating their own.
Fine art is all at once universal nevertheless can exist very unique to your location. By bringing in local artists to teach classes, hotels tin offer guests an experience (and often something interesting to accept home!) that is tremendously unique. Guests will have a tangible detail for the rest of their lives that they tin connect to their trip - and to your hotel.
v. GIVE EXCLUSIVE Access TO MUSEUMS
Museums are popular attractions for travelers. Partnering with a local museum can prepare your hotel apart when travelers are looking for an experience that includes accommodations and admission to local attractions. The Kimpton Alexis Hotel in Seattle celebrated Museum Month in February by offer half-price admission to more than than 40 nearby museums.
Take it a step further past offering a backside-the-scenes tour, available exclusively through your hotel. Travelers are e'er looking for ways to go off the beaten path. By providing something unique and special, they will be talking nearly their trip (and your hotel!) for years to come.
In 2019, social media reigns supreme and nosotros all "practice it for the 'gram," especially when it comes to travel. Offering 1-of-a-kind experiences is an impactful way that hotels tin can stand out from their competitors. Travelers are more than likely to share and post online virtually their amazing surf experience or a new recipe they learned from a superlative chef than they are to talk virtually the hotel lone. Leverage your resource to place your property at the centre of the traveler'due south feel to appeal to more potential guests than always earlier.
ABOUT NEXTGUEST
NextGuest provides hoteliers with everything they need to thrive in the digital earth, with bespoke technology solutions developed to meet the needs of luxury hotel clients coupled with elegant design capabilities that bring brands to life. We ally the power of data with make discovery to uncover unique strategies that use to everything from website design, content marketing, CRM, and more, helping the earth'due south peak hotel brands maximize ROI every bit they acquire, convert, and retain guests throughout the travel planning journeying. While each of our services is available on its ain, the integrated technologies, marketing, and consulting offerings work together to increase digital date and generate revenue for hoteliers, allowing them to focus on what matters most — serving their guests. www.nextguest.com | [email protected]
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Source: https://www.hospitalitynet.org/opinion/4092515.html
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